Web Search Popularity VS. Reality

When you do a Google SEARCH … what is the “thing” that makes you visit a site in the list?

  • TOP result? … First name on the list.
  • Description provided under the site name? … “We have exactly what you searched for!”
  • “Big name” recognition … “Wow Home Depot has it!”
  • Paid Ads … those ads on the top or side of the list.

Whatever your preference … in today’s day and age … it really is BUYER BEWARE.

Definitely the SEARCH results should and will pull you into the site … but once there … you need to really be your own person. Why do we say that? Basically people and companies PLAY the system … they PLAY the search engines and play the search results. Google and Bing and all the rest try their best to make the playing field fair … but, of course,  the digerati know the rules and play the system. Do you hate how “the big banks” play the system … how government and lobbyists play the system … this really is no different.

And what does it mean for internet content … popularity doesn’t translate into quality.  Companies or websites touting the fact that they are first on Google … get a million hits … billions of visitors … whatever … are sometimes strictly touting their success at playing the system. Popularity doesn’t necessarily translate into Quality.

I would like to highlight (2) main issues to make my point :

TOP SEARCH RESULTS

TOP Results can be influenced by flooding your site with information and using key words on the site or in blog posts on the site so that no matter what a user searches for … as long as it’s “in the ballpark” … your site will fair favorably. Let’s take our genre of CNC for instance. If I load my site with articles about CNC machines … programming … software … cutting tools … things I don’t even know anything about … blah … blah … blah … there’s a pretty good chance my website and name are gonna be bouncing off the searches left and right. I have all the bases covered by using all the key words that I can find in the genre of CNC. But just because that site is top of the list … doesn’t mean that it’s the best or has quality products … or has even the right products for you. It just means some digerati may have flooded his website with crap that has some vague relationship to the topic you are interested in. Don’t be fooled by these people and companies that play the system … sure visit the site if you want but just don’t think that it is at the top of the list because it’s the best.

SEARCH & SITE DESCRIPTIONS

Once the site is found and listed … under the URL is a brief description of the content of the site … or what’s suppose to be the content of the site. This description is provided by the site in the HTML code … so again … site owners play the system. Since the description is one of the things “bots” ( the robots that crawl the sites for Google, Bing,  Yahoo or whomever ) look for .,.. site owners load the description with not what is necessarily the theme of the webpage … but rather what will get the most favorable listing from the bot.  Again … digerati paying the system.

WHAT IT MEANS FOR EVERYONE ELSE

As a business owner and website developer … getting listed in the search engines near the top so we can get visibility and hopefully attract some business is a major task we struggle with every day. It is the essence of success for an online business. Businesses and people that play the system make our life … our job harder … and our survival harder every day.  BUT ONE THING WE WON’T DO IS PLAY THE SYSTEM. We are committed to keeping our search results as accurate and on the up and up as possible. Maybe we won’t be the first on the list … but you can rest assured that we will conduct our internet content just like we conduct the rest of our business … ethically and honestly.

OK … rant over. Thank you … I feel better.

Finally … Thank you for coming to our website or our Blog. Thank you for investing your valuable time in exploring our products. I believe that you found our website or Blog because we actually have products or services or information that you were honestly searching for … I hope we do … and I hope you agree.

Kenney Skonieczny – President

Kentech Inc.